3 — How It Works
Page job: EXPLAIN — why gum, why these ingredients, why this approach
URL:
chewbizz.com/how-it-works — the substance page. Why gum, why these ingredients.Target: ~5 viewports. This page earns the sale by showing substance.
This is where the curious visitor becomes a believer.
Proposed:
Hero
→
Why Gum (copper)
→
The Formula (new)
→
FAQ (new)
→
One Testimonial (new)
→
A Support, Not a Substitute
→
Footer
1
Hero
Priority 1 — Most Urgent Image Change on Entire Site
The colorful pill stock photo is the single most brand-undermining image on the site. Bright rainbow supplement pills are exactly what BIZZ says it ISN'T. Replace immediately with the lifestyle product shot of BIZZ products on a wooden bench — that image already exists in this mock. This is non-negotiable for brand integrity.
Media sourcing: REMOVE: Colorful pill stock photo. Replace with: Flat lay of FLOW ingredients (P7: Flat Lay Ingredients from agency shot list). Interim: Design-only treatment (ingredient cards without photos). Source: Agency. Timeline: Real photo by May 2.
- Keep "Most cognitive tools require commitment." — great copy, keep as-is
- Keep "The goal is stability — not intensity." — signature line, give it standalone visual prominence
- Keep Lifestyle shot of BIZZ products on wooden bench (move it up to replace the pill photo)
-
Change
Headline:
How it works?→Small, intentional inputs.— the question mark undermines confidence. Lead with a statement. - Change Supporting text: Use "Most cognitive tools demand commitment — pills with meals, powders in water, timing around your schedule. BIZZ is built to fit the way you actually live."
- Change Give "The goal is stability, not intensity." its own visual prominence — standalone line, larger text (20–24px), full-width. This line should breathe.
- Remove Colorful pill stock photo — see alert above. Replace with the lifestyle product shot on wooden bench.
- Remove All three "DISCOVER BIZZ" labels — redundant, add noise
- Remove "Designed like a healthy meal..." subtext
- Remove Second content block entirely — its best copy is absorbed into the hero supporting text above
-
Add
CTA at bottom:
↓ See how it works— scroll anchor to next section
Proposed Copy
Small, intentional inputs.
Most cognitive tools demand commitment — pills with meals,
powders in water, timing around your schedule. BIZZ is built
to fit the way you actually live.
The goal is stability, not intensity.
↓ See how it works
A/B Headline Variants
Variant A (recommended): "Small, intentional inputs."
Variant B: "The goal is stability, not intensity." — leads with the signature line as the main headline
Variant C: "Focus shouldn't require a routine." — problem-first framing, more direct
2
Why Gum (Copper Section)
This section NOW LIVES ON THIS PAGE ONLY — it has been removed from the homepage. The copper background is beautiful and this is its permanent home.
- Keep Copper/brown background — one of the strongest visual moments on the site
- Keep "We don't treat gum as candy. We treat it as an interface."
- Change 1. Replace the current dense paragraph text with the two-part layout shown in the wireframe below: a format comparison (the visual centerpiece) + 2 supporting points underneath
- Remove 2. Both floating tooltip boxes with duplicate "healthy meal" text
- Change 3. When available, replace 3D gum renders with real FLOW gum piece photos
-
Add
4.
Shop FLOW →CTA at bottom
Why this redesign matters: The buccal absorption story (10-15 min onset vs. 45-60 min for pills) is completely untold in the market. Graymatter Labs, NeuroGum, Thesis, Alpha Brain — none of them explain why their format matters pharmacologically. The current section buries this in small paragraph text. The redesign makes the speed advantage the visual centerpiece — impossible to miss, easy to screenshot and share.
Media sourcing: Needs a custom buccal absorption diagram (mouth lining → bloodstream, bypassing gut/liver). Elegant, simplified — think Apple product diagrams. Source: Alessandro (design). Timeline: Can start immediately — no photo dependency.
Wireframe — Redesigned Why Gum Section
Why gum?
We don't treat gum as candy. We treat it as an interface.
How formats compare
| FLOW (Gum) | Pills | Powders | |
|---|---|---|---|
| Onset | 10–15 min | 45–60 min | 30–60 min |
| Absorption | Buccal (direct to bloodstream) | GI tract → liver → blood | GI tract → liver → blood |
| Prep required | None | Water | Water + mixing |
| Portability | Bottle | Bag + bottle | |
| Dosing | Exact (per piece) | Exact | Scoop (varies) |
You feel the shift while you're still in the meeting.
Measured dosing
Each piece delivers a precise amount. Two pieces for focus. Not a scoop, not a dropper, not a guess.
Cold-process formulation
Ingredients are added after the gum base cools — not cooked into it. Heat degrades B vitamins and nootropics. We preserve them.
Fits your life
No water. No blender. No "take with food." In your pocket. Ready when you are.
Shop FLOW →
Full Copy — ready to paste
Why gum?
We don't treat gum as candy. We treat it as an interface.
FLOW's ingredients absorb through the lining of your mouth —
bypassing your stomach and liver entirely. They enter the
bloodstream directly. No digestion. No first-pass metabolism.
What takes a capsule 45-60 minutes takes gum 10-15.
You feel the shift while you're still in the meeting.
MEASURED DOSING
Each piece delivers a precise amount. Two pieces for focus.
Not a scoop, not a dropper, not a guess.
COLD-PROCESS FORMULATION
Ingredients are added after the gum base cools — not cooked
into it. Heat degrades B vitamins and nootropics. We preserve them.
FITS YOUR LIFE
No water. No blender. No "take with food."
In your pocket. Ready when you are.
[Shop FLOW →]
3
The Formula — NEW SECTION
Most Important New Section on the Entire Site
The absence of real ingredient data is the single biggest gap in the current mocks. This section transforms the page from "nice branding" into "I trust this company with my body." Every competitor hides behind proprietary blends. BIZZ shows everything. This section is the proof.
Wireframe — New Section
What's in FLOW.
Every ingredient is here for a reason. Every dose is shown.
No proprietary blends. No filler. No mystery.
No proprietary blends. No filler. No mystery.
Huperzine A
50mcg
from Huperzia serrata (2% extract)
The focus extender. Supports your brain's acetylcholine system by slowing its natural breakdown — keeping the spotlight on longer.
5-HTP
50mg
from Griffonia simplicifolia
The calm molecule. A natural precursor to serotonin — supports a calm, focused baseline so rumination doesn't hijack your attention.
Methylated B-Complex
B6 · B12 · Folate
P-5-P · Methylcobalamin · L-5-MTHF
The brain fuel your body can actually use. ~40% of people can't convert the cheap forms. FLOW uses the active ones.
Vitamin D3 + K2
625 IU D3 · 50mcg K2
Cholecalciferol · MK-7
The neurotransmitter activator. D3 upregulates the enzymes that produce serotonin and dopamine. K2 ensures it goes where it's needed.
Supporting Stack
Alpha-GPC · Phosphatidylserine · Zinc · Selenium · Vitamin C · B1–B5
GUM BASE: Natural chicle & mastic resin. Biodegradable.
SWEETENER: Xylitol, monk fruit & stevia (sugar-free, dental-friendly)
NO: Synthetic polymers. Artificial sweeteners. Fillers. Caffeine. Nicotine. Stimulants.
SWEETENER: Xylitol, monk fruit & stevia (sugar-free, dental-friendly)
NO: Synthetic polymers. Artificial sweeteners. Fillers. Caffeine. Nicotine. Stimulants.
$21.99
Shop FLOW →
30-day satisfaction guarantee · Free shipping over $40
Design direction: Ingredient cards should feel like Aesop ingredient labels — warm, editorial, curated. NOT a supplement facts panel. Think: a curator showing you what they've chosen. Warm background (#f5f0eb or similar), generous whitespace, understated typography. The restraint IS the message.
Full Copy
What's in FLOW.
Every ingredient is here for a reason. Every dose is shown.
No proprietary blends. No filler. No mystery.
We put the formula on the label because we're proud of it.
HUPERZINE A 50mcg
from Huperzia serrata (2% extract)
The focus extender. Supports your brain's acetylcholine
system by slowing its natural breakdown — keeping the
spotlight on longer.
5-HTP 50mg
from Griffonia simplicifolia
The calm molecule. A natural precursor to serotonin —
supports a calm, focused baseline so rumination doesn't
hijack your attention.
METHYLATED B-COMPLEX
B6 as P-5-P · B12 as Methylcobalamin · Folate as L-5-MTHF
The brain fuel your body can actually use. ~40% of people
can't convert the cheap forms. FLOW uses the active ones.
VITAMIN D3 + K2 625 IU D3 · 50mcg K2
Cholecalciferol · MK-7
The neurotransmitter activator. D3 upregulates the enzymes
that produce serotonin and dopamine. K2 ensures it goes
where it's needed.
Supporting: Alpha-GPC · Phosphatidylserine · Zinc
Selenium · Vitamin C · B1–B5
GUM BASE: Natural chicle & mastic resin. Biodegradable.
SWEETENER: Xylitol, monk fruit & stevia (sugar-free, dental-friendly)
NO: Synthetic polymers. Artificial sweeteners. Fillers.
Caffeine. Nicotine. Stimulants.
30 pieces · 3 pouches · $21.99
[Shop FLOW →]
30-day satisfaction guarantee · Free shipping over $40
3b
FAQ NEW
Collapsible FAQ — addresses the most common objections before they become reasons not to buy. 5–6 questions, 1–2 sentence answers. Scannable, not essays.
Copy Block — ready to paste (collapsible accordion)
Common questions.
Does it taste good?
Spearmint with a clean cooling finish. No bitter
supplement aftertaste. People describe it as "gum
that happens to be functional."
How is this different from NeuroGum?
NeuroGum is caffeine + L-theanine in a synthetic base.
FLOW is 16 ingredients targeting two neural pathways,
in a natural chicle & mastic base. No caffeine. No plastic.
When will I feel it?
Most people notice within 10–15 minutes. Buccal
absorption bypasses digestion entirely.
Is it safe to take daily?
Every ingredient is at or below established safe
intake levels. No stimulants, no caffeine, no
dependency-forming compounds.
Can I take it with other supplements?
FLOW is designed to complement, not conflict. If you're
on medication, check with your doctor — particularly
for Huperzine A (an acetylcholinesterase supporter).
Is 10mg of Alpha-GPC enough?
Honest answer: it's a supporting dose, not a clinical one.
Alpha-GPC plays a role in the acetylcholine pathway, but
Huperzine A (at full clinical dose) does the heavy lifting.
We show every dose because we'd rather be transparent
than impressive.
Design direction: Collapsible accordion — each question expands on click. Closed by default so it doesn't dominate the page. Warm background, same feel as the rest of the page. The last question (Alpha-GPC) is a trust-builder — proactively addressing what an informed visitor would notice.
4
One Testimonial — NEW SECTION
Simple breathing section. No headline. Just one large quote. Full-width, warm neutral background. This is the emotional beat between the formula data and the closing trust section.
Wireframe — New Section
"I've tried nootropic stacks, caffeine cycling, all of it. FLOW is the first thing that fits into my day without me having to think about it. Two pieces before deep work. That's it."
— [First Name], [City]
Design direction: Full-width section. Quote text 24–28px desktop, 20–22px mobile. Warm neutral background. This is a breathing moment — generous padding above and below. No decorative elements. Let the words do the work.
Copy
"I've tried nootropic stacks, caffeine cycling, all of it.
FLOW is the first thing that fits into my day without me
having to think about it. Two pieces before deep work.
That's it."
— [First Name], [City]
5
A Support, Not a Substitute
- Keep Headline "A Support, not a Substitute" — builds enormous trust. This is one of the strongest positioning statements on the site.
- Keep Body copy about not replacing sleep, coffee, movement — this honesty is rare in the supplement space
- Keep Blue wave background — beautiful closer
- Keep FLOW product shot
- Remove "RESEARCH TRACKS" labels (×2) — this section isn't about research tracks, they break the emotional flow
-
Change
Closing line:
It's not an endpoint. It's a starting place.→One product. Designed with restraint. Built to earn your trust.— more specific, ties back to the brand ethos
Proposed Copy
A support. Not a substitute.
BIZZ isn't designed to replace sleep, coffee, movement,
or nutrition. It's built to sit alongside the routines
you already trust.
One product. Designed with restraint. Built to earn your trust.
FLOW
Nootropic Gum · 30 pieces
Designed for calm, sustained focus.
[Shop FLOW — $21.99 →]
30-day satisfaction guarantee · Free shipping over $40
Science citation to add: Near the formula section or as a footnote, include: "A 2020 study in iScience demonstrated that activating the cholinergic system directly decreases default mode network activity — the neural basis for the mental noise FLOW is designed to quiet." This validates the dual-pathway mechanism with a peer-reviewed source. Could be a small footnote link or a subtle callout near Huperzine A.
Mobile sticky CTA: This page gets the same fixed-bottom bar as the homepage:
FLOW · $21.99 [Shop Now →]. See homepage Section 8 for wireframe specs.
How It Works — Summary
Before:
Hero (oversized)
→
Why Gum (was on homepage)
→
A Support, Not a Substitute
After:
Hero (tightened)
→
Why Gum (copper, moved here)
→
The Formula (new!)
→
FAQ (new!)
→
One Testimonial (new!)
→
A Support, Not a Substitute
→
Footer
Top priority: Replace the colorful pill stock photo in the hero. It contradicts the brand at a fundamental level.
Biggest addition: The Formula section. This is the page's centerpiece and the single most important new content on the site.