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Concept Shift
What this page was
A Brain State Template page — educational deep-dive into Focus as a cognitive state.
What this page becomes
The dedicated, shareable FLOW product story page. The page you send to someone who says "tell me more about this gum."
This is the page for: Reddit post links, TikTok/Instagram bio links, email CTAs, friend-to-friend sharing.
Keep from Current Design
- Teal/blue atmosphere
- Frosted glass hero card treatment
- Dark info cards (disruptors/supporters)
- Two-column layout principle
- Waveform visual (as background, reduced)
- Star rating + product bridge structure
Media sourcing: Hero needs real FLOW product image composited onto frosted glass (P1: Hero Product from agency shot list). Interim: KJ's iPhone product photo. Source: Agency + Alessandro (composite). Timeline: Real photo by May 2.
Remove from Current Design
- Concentric circles graphic (Energy / Intention / Clarity)
- "Nutrient Name" placeholder + "Theanine Acids (Thanic)"
- All repeated "WHAT'S HAPPENING IN THE BRAIN?" labels
- "How it works" CTA in hero (sends visitors away)
- "Discover Brain States" CTA at bottom
Wireframe
Teal Background + Waveform
Copy
Less noise. More signal.
Your brain has 40 tabs open. FLOW closes them.
You sit down to work and your brain is already somewhere else.
The mental to-do list. The notifications. The thing you said
in that meeting. It never stops running.
The problem isn't discipline. It's neurochemistry.
And there's a gum designed to help.
Brain-state gum · 16 ingredients · Plastic-free · $0.73/piece
[Shop FLOW →] ↓ See how it works
▶ A/B Headline Variants
- Variant B"You don't have an attention problem. You have a noise problem."
- Variant C"What if the answer wasn't adding more — but removing what's in the way?"
- Variant D"The world is designed to scatter your attention. FLOW is designed to collect it."
- Variant E"Less noise. More signal. That's it."
Wireframe
When one is up, the other is down
Copy — No CTA (pure education)
Focus is the mental state that allows attention to be
directed and sustained. It narrows awareness rather
than increasing effort.
Your brain has two competing networks.
THE TASK-POSITIVE NETWORK
"Locked in" mode. Deep work. Reading without re-reading.
The state where two hours feel like twenty minutes.
THE DEFAULT MODE NETWORK
The mental to-do list. Did I reply to that email?
I need to call Mom. That awkward thing I said in 2019.
It runs constantly — and every time it fires,
it pulls you out of whatever you're doing.
These two networks operate like a seesaw.
When one is up, the other is down.
The problem isn't willpower or discipline.
It's that your default mode network won't stop interrupting.
Media sourcing: TPN/DMN seesaw is a design asset. Consider subtle CSS animation on scroll. Source: Alessandro (design). Timeline: Can start immediately.
"I stopped re-reading the same paragraph three times."
— a FLOW beta tester
Wireframe
Pathway 1: The Spotlight
Acetylcholine
Pathway 2: The Calm Baseline
Serotonin
Together: more signal. Less noise.
Ready to try it? Shop FLOW
Copy
FLOW is designed to tip the seesaw.
It works through two pathways — supporting focus from
both sides simultaneously.
PATHWAY 1: THE SPOTLIGHT (Acetylcholine)
Your brain uses acetylcholine to direct attention —
think of it as a spotlight on a stage.
· Huperzine A (50mcg) — clinically studied dose.
Slows the enzyme that breaks acetylcholine down.
Keeps the spotlight on longer.
Supported by Alpha-GPC, which provides raw material
for acetylcholine production.
PATHWAY 2: THE CALM BASELINE (Serotonin)
The biggest enemy of focus isn't distraction — it's the
anxious mental chatter that hijacks your attention.
· 5-HTP (50mg) — direct precursor to serotonin.
Quiets the rumination that feeds the default mode network.
· Methylated B-vitamins — the cofactors your brain needs
to synthesize serotonin and dopamine. ~40% of people
can't use the cheap forms. FLOW uses the real ones.
Together: more signal. Less noise.
Ready to try it? [Shop FLOW →]
Design Note — iScience Citation
Consider a subtle citation link or footnote near the seesaw/DMN language: "A 2020 study in iScience demonstrated that activating the cholinergic system directly decreases default mode network activity — the exact mechanism FLOW is designed to support." This is the strongest scientific validation of the dual-pathway thesis. Can be a small link to the study or a tooltip — not a paragraph. Trust builders work best when understated.
Copy
What's in FLOW.
Every ingredient is here for a reason. Every dose is shown.
No proprietary blends. No filler. No mystery.
HUPERZINE A (50mcg) — The focus extender
5-HTP (50mg) — The calm molecule
METHYLATED B-COMPLEX — Brain fuel your body can use
VITAMIN D3 + K2 (625 IU · 50mcg) — The neurotransmitter activator
Supporting: Alpha-GPC · PS · Zinc · Selenium · Vit C
GUM BASE: Natural chicle & mastic resin. Biodegradable. Zero plastic.
NO: Synthetic polymers. Artificial sweeteners. Caffeine.
Nicotine. Stimulants.
30 pieces · 3 pouches · $21.99 · $0.73/piece
Subscribe & save 15%: $18.69/box, delivered monthly.
Most FLOW users subscribe. Cancel anytime.
Or try the 3-box bundle: $54.99 ($18.33/box — save 17%)
[Shop FLOW →]
30-day money-back guarantee · Free shipping over $40
Media sourcing: Ingredient cards are a design task. Optional: small macro crops from agency P7 (Flat Lay). Source: Alessandro (design) + optional Agency. Timeline: Design can start immediately.
Supplement Facts panel: Add the full FDA Supplement Facts panel as an expandable element below the ingredient cards. The editorial cards tell the story; the panel proves it. Frame it: "Full Supplement Facts. Because you should know exactly what you're putting in your body." This is a major authority signal — it shows BIZZ has nothing to hide.
Copy
Why gum?
We don't treat gum as candy. We treat it as an interface.
ABSORBED IN MINUTES — through the mouth lining,
bypassing gut and liver entirely.
PRECISE DOSING — two pieces for focus.
Not a scoop, not a dropper, not a guess.
FITS YOUR LIFE — no water, no blender,
no "take with food." In your pocket. Ready.
Yes, the pouch crinkles. It's compostable.
We'll take crinkles over plastic.
[Shop FLOW →]
Media sourcing: Three "Why Gum" icons plus optional lifestyle photo (P5: Commute/On-the-Go from agency shot list). Source: Alessandro (icons) + Agency. Timeline: Icons can start immediately.
Copy — Full-width, large quote text, no headline
"I've tried nootropic stacks, caffeine cycling, all of it.
FLOW is the first thing that fits into my day without me
having to think about it. Two pieces before deep work.
That's it."
— [First Name], [City]
Media sourcing: BLOCKER: Must be a real testimonial before launch — 2-3 sentences from a real customer. Customer headshot increases trust significantly. Source: Existing customers. Timeline: Start outreach NOW — #1 launch blocker.
Wireframe
Product Image
★★★★★
Verified on Shopify
$21.99
Shop FLOW
30-day satisfaction guarantee · Free shipping over $40
How It Works
Why BIZZ
Copy
★★★★★ Verified on Shopify
Enter flow. Stay there.
FLOW
The first product in the FOCUS brain state.
30 pieces · 3 pouches · 16 functional ingredients.
Absorbed in minutes. No caffeine. No nicotine. No plastic.
Just the state you've been chasing.
$21.99 — that's $0.73/piece. Less than your coffee.
Subscribe & save 15%: $18.69/box, delivered monthly. Cancel anytime.
Or try the 3-box bundle: $54.99 ($18.33/box — save 17%)
[Shop FLOW →]
30-day money-back guarantee · Free shipping over $40
Want the science? → How It Works
Want the vision? → Why BIZZ
Media sourcing: Needs real FLOW box photo — straight-on, clean (P1: Hero Product, straight-on variant). Interim: KJ's iPhone product photo. Source: Agency. Timeline: Real photo by May 2.
Design Note — "Who Makes This?" Trust Moment
Cold traffic from Reddit, TikTok, and email CTAs will land on this page having never heard of BIZZ. Consider adding a brief trust signal — either as a small block between The Format and One Voice of Proof, or as a subtle footer element. Suggested copy:
"Made in the United States. Small-batch. Founder-led. Every formula developed in-house."
Keep it one line. No facility names or city references — just enough to signal legitimacy without giving away operational details.
Satisfaction Guarantee Elevation
The 30-day guarantee currently appears as 10px footnote text. Elevate it: add a small shield/checkmark icon next to the guarantee text, and consider stronger language: "Try FLOW risk-free. If it doesn't work for you, full refund. No questions." The guarantee is an endowment trigger (GTM Axiom 9) — it should feel like a confidence signal, not fine print.
Mobile Sticky CTA
This page should have a persistent mobile sticky CTA bar (same as Homepage, Brain States, How It Works). "Shop FLOW → | $21.99" — appears after the hero scrolls out of view.
Checkout Requirements
Ensure Shopify checkout has: Apple Pay, Google Pay, and Shop Pay enabled. Guest checkout required — no account creation. Minimal form fields. Cart abandonment averages 70%; express checkout reduces it significantly. Subscribe-and-save toggle should default to subscription ($18.69/box, 15% off).
Hero Video Spec
Consider a 15-30 second looping video in the hero section — product in use, or a "noise to signal" visual concept. System 1 engagement: video significantly increases time on page and emotional connection. Could be a looping product video or subtle motion graphic. Not required for launch, but high-impact addition.
Impact on Brain States Landing
With this dedicated FLOW page in place, the Brain States Landing page (Focus Spotlight) becomes lighter. It no longer needs to carry the full product story. Instead, it introduces Focus as a brain state and links to this page for the deep-dive product argument.
Navigation Update
FLOW returns to the nav — linking directly to this dedicated landing page (chewbizz.com/flow).
