Homepage
Page job: CONVERT — get visitors to Shop FLOW
URL:
chewbizz.com — the front door. First impression for all traffic.Proposed structure: Hero → Trust Snapshot → Plastic Wedge → Social Proof (moved up) → The Plan (new) → Brain States Teaser (simplified) → Footer
Target: ~4.5 viewports (down from 6.5)
1
Hero
Media sourcing: Replace current product renders with real FLOW photography from agency shoot (P1: Hero Product). Interim: KJ's iPhone product shots as stand-in. Source: Agency. Timeline: Real photos by May 2.
- KeepFLOW pouch as dominant visual
- KeepMuted background pouches showing "system"
- KeepTwo CTAs (How It Works + Buy Flow)
- KeepClean premium feel
-
Change
1. Headline:
Tools for every state of mind.→Quiet the noise. Find your focus.
(PRIMARY — see A/B variants below) -
Change
2. Supporting text:
Functional gum designed to support mental states.→Functional gum designed for your brain. Not just your taste buds. 16 ingredients. No caffeine. No plastic. Just the state you've been chasing. -
Change
3. Add micro trust signal near CTA:
☆ 4.8 · Patent-pending · Plastic-free - Remove4. Remove gold "FLOW IS AVAILABLE NOW" banner (draws attention to what we DON'T have)
- Remove5. "Buy Now" → "Shop FLOW" (name the product)
- Remove6. The italic serif treatment on tagline (harder to read quickly)
A/B Test Variants
Variant B: "Calm, sustained focus — in every piece." (Outcome / Specific)
Variant C: "16 functional ingredients. Absorbed in minutes." (Rational / Science)
Variant D: "The nootropic gum with a real formula." (Competitive)
Variant E: "Less noise. More signal. That's it." (Core positioning / Minimal)
Copy Block — ready to paste
Quiet the noise. Find your focus.
Functional gum designed for your brain. Not just your taste buds.
16 ingredients. No caffeine. No plastic. Just the state
you've been chasing.
☆ 4.8 · Patent-pending · Plastic-free
[Shop FLOW →] How It Works →
2
Trust Snapshot (3 Cards)
- KeepThree-card structure
- KeepCard links
- KeepClean icons
- Change1. Remove "Why BIZZ?" headline (cards speak for themselves)
- Change2. Remove "Designed like a healthy meal..." paragraph
- Change3. Card 2 title:
Better Delivery System→Intentional Delivery - Change4. Simplify card body text to 1–2 lines each
- Change5. Remove per-card CTAs ("Brain States", "Why Gum?", "Why Bizz?") — add one "Shop FLOW →" below all three
- Change6. If possible, make icons more organic/warm (lower priority)
Copy Block — ready to paste
Card 1: Brain-First Design
"Formulated for how the brain actually works.
Two pathways: sharpen attention, quiet the noise."
Card 2: Intentional Delivery
"Gum absorbs through the mouth in minutes.
No pills. No powders. No waiting."
Card 3: Clean By Design
"Natural chicle & mastic base. No plastic. No synthetic polymers.
Every ingredient listed. Every dose shown."
[Shop FLOW →]
3
Plastic Gum Wedge
THE STRONGEST SECTION ON THE HOMEPAGE
Media sourcing: Needs two agency photos: (1) chicle vs. synthetic gum base macro (P11) and (2) compostable pouch texture close-up (P13). Both are in the agency shot list. Interim: Design-only treatment (typography + color contrast) until photos arrive. Source: Agency. Timeline: Real photos by May 2.
- KeepAlmost everything — the visual contrast is incredible
-
Change
1. ADD a CTA immediately after the comparison (HIGHEST IMPACT SINGLE CHANGE ON HOMEPAGE):
Every piece of FLOW is plastic-free. [Shop FLOW →] - Change2. Tighten body text slightly
- Change3. Remove "WHAT'S BIZZ?" label
- Add4. Add sensory proof line: "Next time you chew regular gum, notice how the texture never changes. That's because it can't break down. It's plastic." — makes the abstract visceral
- Add5. Extend to packaging: "Yes, the pouch crinkles. It's compostable. We'll take crinkles over plastic." — the environmental story doesn't stop at the gum base
Copy Block — ready to paste
Most gum is made of plastic.
Most gum bases are synthetic polymers — polyethylene,
polyvinyl acetate, butadiene-styrene rubber. Materials
designed for industrial use, not your mouth.
We chose natural tree resins instead.
Next time you chew regular gum, notice how the texture
never changes. That's because it can't break down.
It's plastic.
Yes, the pouch crinkles. It's compostable. We'll take
crinkles over plastic.
Every piece of FLOW is plastic-free.
[Shop FLOW →]
4
Why Gum (Copper Section)
-
Remove
Remove entirely from homepage.
This section moves to the How It Works page only (see site-wide change #3).
The Trust Snapshot card "Intentional Delivery" gives homepage visitors enough context about the gum format.
5
Social Proof — Move Up
Position change: Currently at viewport 5.5. Move to viewport 3 (after Plastic Wedge).
Media sourcing: REMOVE: Bubble gum woman stock photo and FLOW + Calm pouches image (Calm doesn't exist yet). Replace with: Testimonial-only layout, or candid lifestyle photo from agency (P2: Desk Setup) or creator UGC. BLOCKER: All "[First Name], [City]" placeholders must be real quotes before launch. Source: Existing customers + Agency. Timeline: Testimonial outreach starts now; agency photos by May 2.
- Change1. Move section up to position after Plastic Wedge
- Change2. Headline:
Stories of focus, daily rituals, and better habits.→What people are saying. - Change3. Replace placeholder testimonials with real quotes (KJ providing)
- Remove4. Bubble gum woman photo (contradicts "gum isn't candy" message)
- Remove5. FLOW + Calm pouches image (Calm doesn't exist yet)
- Remove6. Subtext about "the mind doesn't stay in one mode" (this section's job is proof, not philosophy)
- Add7. "Shop FLOW →" CTA below testimonials
Copy Block — ready to paste
What people are saying.
"Two pieces before deep work. That's the routine now.
No pills. No timing. No thinking about it."
— [First Name], [City]
"It's not a jolt. It's not a buzz. It's just... clarity.
Like someone turned down the background noise."
— [First Name], [City]
"I've tried nootropic stacks, caffeine cycling, all of it.
FLOW is the first thing that fits into my day without me
having to think about it."
— [First Name], [City]
[Shop FLOW →]
Failure Stakes (StoryBrand SB7 #6): Between Social Proof and The Plan, add a single centered line — no section, no card, just one quiet sentence on its own:
Every unfocused hour is one you don't get back.
Light touch. Not fear-based. Just truth. The visitor just saw proof from other people — now they feel the cost of inaction — then The Plan gives them the path forward.
6
The Plan NEW
WIREFRAME MOCKUP — new section
Three steps. That's it.
1
CHOOSE FLOW
Our focus formula — Huperzine A, 5-HTP, methylated B-vitamins, and 13 more.
2
CHEW 2 PIECES
When you need to lock in. Absorbed through the mouth in minutes.
3
FEEL THE SHIFT
Calm, sustained focus. Not a spike. The clarity to do your best work.
FLOW
Shop FLOW →
30-day satisfaction guarantee · Free shipping over $40
Copy Block — ready to paste
Three steps. That's it.
1. CHOOSE FLOW
Our focus formula — Huperzine A, 5-HTP, methylated
B-vitamins, and 13 more functional ingredients.
2. CHEW 2 PIECES
When you need to lock in. Ingredients absorb through
the mouth lining in minutes. Not hours.
3. FEEL THE SHIFT
Calm, sustained focus. Not a spike. Not a jolt.
The kind of clarity that lets you do your best work.
FLOW · 30 pieces · $21.99
[Shop FLOW →]
30-day satisfaction guarantee · Free shipping over $40
Design note: This is where the price appears for the first time. By this point, the visitor has seen: the product, 3 trust reasons, the plastic revelation, real testimonials, and a simple plan. They're ready.
7
Brain States Teaser — Simplify
Media sourcing: REMOVE: Stock nature photos and any images showing products that don't exist (Calm, Sleep, etc.). Replace with: Abstract color field or gradient for each state. This is a design task — no photography needed. KEEP: Forest/sunlight ambient background behind card grid. Source: Alessandro (design). Timeline: Can start immediately.
- KeepForest/sunlight background (most beautiful visual on homepage)
- Keep"Built around how the mind actually moves." headline
- Remove1. The 5 individual brain state cards with stock nature photos (shows 4 products that don't exist)
- Remove2. "Buy Flow" button (this section's job is email capture, not purchase)
- Remove3. "DISCOVER BIZZ" label
- Change4. Replace cards with simple text + email capture
Copy Block — ready to paste
Built around how the mind actually moves.
Focus is just the beginning. We're building tools for
every cognitive state — Calm, Sleep, Mood, Wake, and more.
FLOW is our first release. It won't be the last.
[Email field] [Follow the Journey →]
No spam. No hype. Just progress.
8
Mobile Sticky CTA NEW
WIREFRAME MOCKUP — mobile only, fixed bottom bar
Mobile viewport (375px)
FLOW · $21.99
Shop Now →
Fixed to bottom · ~56–60px height
Copy Block — ready to paste
FLOW · $21.99 [Shop Now →]
Design note: After scrolling past the hero, this bar stays fixed at the bottom. Height: ~56–60px. This is the single highest-impact mobile change.
Homepage Summary
Before:
Hero →
Trust Snapshot →
Why Gum →
Plastic Wedge →
Brain States Vision →
Social Proof →
Footer
After:
Hero →
Trust Snapshot →
Plastic Wedge →
Social Proof (moved up!) →
The Plan (new!) →
Brain States Teaser (simplified) →
Footer